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Business Subject Guide

Euromonitor: searching and using

Euromonitor International's Passport

Euromonitor’s International Passport is a global market research database providing statistics, analysis, reports, and surveys on industries, countries, and consumers worldwide. It is restricted to current ZU students, faculty, and staff only. Even on campus you must accept the terms and conditions. When off-campus,  as with the rest of library e-resources, when accessing for the first session, you must use your ZU username/password.

Passport overage includes:

  • Reports and analysis on 27 consumer products, services, and supply industries as well as sub-industries for individual countries, world regions or worldwide. Additional industrial reports are available under the "Economies" tab.
  • Detailed economic, finance and trade information, including in-depth country analysis reports on both developed and emerging national markets.
  • In-depth analysis on trends impacting consumers and countries around the world.
  • Analytical company profiles of the top international players in the industry.

NEW to PASSPORT? Click on the image to open introductory videos

How to Search

It is possible to search using the categories: Industries, Economies, Consumers, Channels, by Categories

Start typing, and a list of relevant content will appear.

Click on the name of the content you want.


  • Hovering over the Industries, Economies, or Consumers tab brings up a list of topics you can select.
  • Click on one of them to reach the home page for that area of research.
  • Clicking on Channels brings you to channels for specific products.
  • Clicking on Analysis OR Statistics brings you to the Analysis or Statistics home page, where you can access specific products.

Citing Euromonitor Passport in APA 7th Edition

The library created an APA Citation Style guide

In citing Euromonitor, some documents belong to Euromonitor, while others have individual or group authors.

Template: Author. (date). Title [Data set, Country report/ Market size/briefing, etc.]. Publisher URL.

Examples

Country Report

Homma, A. (2020, February 24). Apparel and footwear in the US [Country report]. Passport. Retrieved from https://go.euromonitor.com/passport.html 

Market Sizes

Euromonitor. (n.d.). Apparel and footwear USA [Market sizes]. Passport. Retrieved January 20, 2022, from https://go.euromonitor.com/passport.html

Euromonitor International. (n.d). Market sizes [Wine and fine wines/champagne and spirits, Canada, 2014-2019] [Data set]. Retrieved February 17, 2022, from https://www.euromonitor.com

Briefing

Euromonitor. (2018, February 8). Population change as a megatrend driver [Briefing]. Passport, retrieved from https://go.euromonitor.com/passport.html

Chart

Euromonitor.  (n.d.) Apparel and footwear dashboard: Store-based retailing [Chart]. Passport.  Retrieved January 4, 2022, from https://go.euromonitor.com/passport.html

Author: Euromonitor International.
Note: Euromonitor International Passport stands as a corporate author.

  • Since most data found in Passport has been developed by combining external, secondary data with primary research results, then adjusting the results using internal algorithms and estimates, the data tables that result should be viewed as having been created by the database's author (Euromonitor International), regardless of the original sources of the data used in each table. 

Daten.d.
Note: This data set does not include a date. It is therefore important to include retrieval date with URL

TitleMarket sizes [Wine and fine wines/champagne and spirits, Canada, 2014-2019].
Note: The title that has been provided, Market sizes, is not enough information to recreate the data set.

  • For that reason, add descriptive information in square brackets. The information appearing in the brackets has been included because it will help others to recreate the data set in Euromonitor International Passport. 

URL: https://www.euromonitor.com
Note: This is the publisher's homepage URL.

  • It is not the database URL.
  • Include a retrieval date because the date is not provided as part of the data set and the format may change in future. 

Context

  • Most data found in Euromonitor International Passport has been developed by combining information from many external, secondary sources (e.g., government agencies and industry associations) with primary research results gathered by Passport's publisher, then adjusting the results using internal algorithms and estimates.
  • Specific sources for the secondary data are rarely named.