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Communication & Media Sciences

A subject resource guide for Communication & Media Sciences

PARC TGI Database

Pan Arab Research Center (PARC) is a company that does market research in the Middle East region.  Their data and reports cover:  the GCC, Pan Arab, Levant, Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Oman, Qatar, Lebanon, Egypt, and Jordan.  Zayed University has access to the UAE Data.

The UAE Target Group Index (TGI) is the dataset that we subscribe to.  This dataset covers only UAE data on the following subjects:  Media, Demographics, Product Categories, Brands, Lifestyle, Attitudes, and Opinions.

How to access the PARC-TGI Database:

Online Access:
To get the Username and Password, contact your campus’ CCMS Librarian or Professor.  

NOTE:  The data available online is not the complete dataset.  To access the complete dataset, you will need to use the full version that is installed on computers on both campuses.

Full Dataset Installations:

Full Dataset is loaded on computers at the following Abu Dhabi locations:   F8-0-005 Classroom, Library 2nd Floor computer installation
AUH Campus Contact:   Professor Claire Sherman, Librarian David Oldenkamp

Full Dataset is loaded on computers at the following Dubai locations:  CD-L1-003 Classroom, Library terminal
DXB Campus Contact: Professor Mian Asim, Librarian Melanie Wood

From the Online version of the PARC TGI Database:


Categories Covered by the PARC TGI Database:

  • Demographics
  • Internet Monitor
  • Outdoor Media
  • Product Category Consumption
  • Media Findings
  • Television
  • Radio
  • Print Media
  • Other Media
  • Lifestyle Statements
  • Time Diary
  • Food Products
  • Drinks
  • Household Products
  • Toiletries and Cosmetics Female
  • Toiletries Male
  • Clothing
  • Shopping & Retail
  • Decision Making
  • Appliances & Other Household Durables
  • Tobacco Products
  • Sweet and Salty Snacks
  • Financial Services
  • Communication & Internet
  • Electronics & Other Personal Items
  • Pharmaceuticals & Chemist Products
  • Holidays & Travel
  • Sports & Leisure
  • Motoring